meet demi

founder and ceo

Hi, my name is Demi Miles, I’m 27 and been training in PMU since 2015, I opened my first salon December 2014! I am trained in nails, waxing, laser hair removal, HD & LVL lashes, body piercing, fat dissolving as well as being an award winning SPMU artist (2021).

After opening my first salon in December 2014 where I worked for 3 years, I then relocated to a new salon in August 2017 in Brownhills. That salon is still successfully running with some amazing beauty / hair girls there as well as my self where I do my clinic days!

In June 2018 I became a mother to an amazing little girl, which was my main focus for some time. Once I was able to fully to return to work I pushed my business more than ever and in January 2022 I opened up my brand new academy situated in my home village: Aldridge.

My academy can hold max 4 students at a time and I now offer courses in Micro-blading, Combination Brows, Ombré Brows, Lip Blush, Teeth Whitening and Brow Removal. I offer courses suitable for beginners or artists that are already trained looking to improve their skills.

why choose demi

well why wouldn't you!

I have over 7 years experience in the beauty industry not just in PMU but successfully running a business & social media. I have trained with some of the UK’s top beauty trainers. I have experience on colour theory and the science behind pigments.

I am trained in eyebrows, lips & liner so I have a-lot of experience when it comes down to techniques & working on every skin tone & skin type. The support is continued after my courses, I add my students into a support group with all those who’s trained with me previously and offer unlimited shadow days to come and watch me if you want a little more guidance.

customer love

what our customers say

  • I can’t recommend Demi enough. Her knowledge is amazing when learning as a beginner. I attended her 3 day beginner brow course and it was the best thing I’ve ever done. Not only have I learnt a new skill, I have also found a new confidence in myself because of Demi. I can’t wait to return to learn more from another one of her courses. The academy is beautiful and as soon as you walk in you feel so welcome.

    Rachael M

  • I was so nervous about attending training but Demi immediately made me feel relaxed and comfortable. The training was amazing and I didn’t feel silly asking any questions or for help. Demi is so patient and genuinely wants you to succeed. The ongoing support is amazing and any questions are always answered quickly! You don’t feel like your left out there on your own, the support is amazing 🤍 I wouldn’t hesitate to recommend or train again with Demi!

    Leanne A

  • Training with Demi was definitely the right choice! You learn everything you need to know from start to finish & the kit you receive is amazing enabling you do to your first 10 clients with what you receive! I would definitely recommend training with By Demi 

    Antonio M